Are dating apps addictive

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The thought that a perfect match could be just a swipe away can be quite irresistible. According to biological anthropologist Helen Fisher, who is a senior research fellow of Indiana Universitys Kinsey Institute, explains that the brain is ready to become addicted, especially when it comes to love. The biological anthropologist notes that these dating apps are selling the greatest prize of life.

Many popular dating apps, like Tinder and Hinge, are free to download and use, but paid subscriptions to premium features are required to have unlimited swipes, or access the most coveted singles on the app. For instance, users can spend 3.99 on Hinge to send a rose to a standout profile.

Match Group, which owns dating apps including Tinder and Hinge, was sued on Wednesday in a suit claiming the apps are designed to hook users so the company to make more profit, rather than helping people find romantic partners.

Such tactics are not specific to the world of online dating most social media platforms employ notifications and features like an infinite scroll, keeping people thumbing at their screens in a thoughtless and almost irresistible way.

The popular dating apps Tinder, Hinge and the League hook users with the promise of seemingly endless romantic matches in order to push people to pay money to continue their compulsive behavior, according to a federal lawsuit filed in San Francisco on Wednesday.

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While Hinges advertising slogan boasts that it is designed to be deleted, the lawsuit claims Match Groups dating apps are really designed to turn users into addicts who do not find true love and instead keep purchasing subscriptions and other paid perks to keep the publicly traded companys revenue flowing.