Are dating apps useless

Lost love in the crowded dating app market is nothing new. One moment a dating app might be hot and heavy with consumers, but the next theyre getting dumped. Match Group has tried to overcome this problem by incubating new dating apps and, more aggressively, acquiring rival ones. Originally just associated with the dating site Match.com, Match Group now oversees a sprawling dating empire of at least 45 dating apps, including Tinder, OkCupid, Hinge and The League.

Hinge, like many other dating apps, has a freemium business model, which means you can sign up and use the basic app for free, but extras like a higher-visibility profile or the ability to message people who have not shown interest in you cost money.

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Over the last couple of years, dating app companies like Match Group and Bumble have learned that, like love, their business is a battlefield. Their stock prices are on the rocks. Their investors are heartbroken. Theyre getting ghosted by users and failing to woo Generation Z. Its no wonder why the CEOs of both companies have recently resigned.

I think its a tough spot to be in on dating apps at my age of 24. Women are obviously flooded with options. What happens to me is that Ill get a few matches a week, several of which I am highly interested in and would easily go on a date with. And of course, they either totally ignore my initial message, or we chat for a bit (and sometimes its a great chat, those sting the most) and they eventually suddenly stop responding or unmatch me. Im fully aware this is not a unique experience and likely happens to 80-90 of guys on the apps.

Last month, TikTok user bianca (infinitebs), who calls herself an amateur sociologist silly goose on her profile, released a viral TikTok video in which she argues that, basically, Hinge is the latest dating app to inevitably fall victim to the core contradiction between its missions of matchmaking and moneymaking.

Aside from hiring a professional photogropher, Im not too sure how to increase my chances. My photos are good, and in a few you can see me traveling (I have a pic in Italy, and one with the Eiffel Tower behind me). I clearly show off my interests, and I am quite good at texting and being funny and spontaneous. Im just wondering if its a matter of patience, or if they are seriously not worth the time? I think at the very least Im gonna take a break because all of this ghosting has me feeling quite defeated and lonely.

Of all the dating apps, Hinge a Match Group property that has grown increasingly popular in recent years is perhaps the most illustrative of the dating app paradox. Hinge markets itself as the dating app designed to be deleted. How many other companies market themselves this way? Hinge is literally touting success as constantly losing customers. Their social and business missions are in a messy relationship, to say the least.