Bumble rules for guys

In 2014, Whitney Wolfe Herd launched Bumble following a tumultuous departure from Tinder, which she also helped launch. A string of bad relationships, one of which involving a sexual harassment lawsuit against one of Tinders co-founders (later settled), moved her to build a platform that put more power in the hands of women.

We guide people of all backgrounds to help them find exactly what and who they are looking for through literally thousands of hours of thorough research and analysis as well as tens of thousands of dollars in investment.

Amanda Halprin, 30, is a freelance editor in Reston, Va. She says she feels trapped in the cycle of dating apps. To her, the cycle looks like matching with someone, going out with them, running out of things to talk about, and eventually matching with someone new. Repeating that process over and over can get frustrating to the point of deleting the app.

Through sessions with her clients as well as conversations on her Dates and Mates podcast, Hoffman has noticed that many people on dating apps are not serious about finding romantic partners.

The change, part of the companys rebrand, also follows a consistent drop in the apps stock prices. Today, individual shares are down more than 80 compared to when the company went public in 2021.

Ariana Nathani, 27, founded a New York City-based media and events company focused on creating in-person connections. She uses dating apps everyday and has used Bumble on and off since the app launched. She said Opening Moves feels regressive in theory but useful in practice.