Are tripadvisor reviews reliable

Dont get us wrong: We certainly acknowledge that Tripadvisor offers a treasure trove of information that can help you plan your future trips. The popular travel platform offers nifty data on just about everything from the opening and closing times of restaurants and the list of amenities a hotel has to the best transportation options you can take and all the fun activities you can do in a certain city or town should you decide to head there. Checking Tripadvisor is actually encouraged for travelers who want to make planning easier. But when it comes to reviews about certain establishments, you should be wary about believing them.

The reason? Negative reviews tend to be amplified, which may then adversely affect your perception of a business. Inc once noted that customers are more likely to leave reviews when its fueled by an unpleasant experience, while only one in 10 satisfied customers make an effort to write a good review. As a result, you may notice more of the bad than the good, and you may end up missing out on a good experience because you let a handful of negative reviews influence your decision.

You likely listen to your family and friends when you ask for restaurant suggestions, your coworker for productivity hacks, and maybe your favorite influencer for product recommendations. Many of us rely on actual firsthand accounts when trying new stuff, so when it comes to travel and researching places we are interested in visiting, we have an inclination to read online reviews for places like Airbnbsand get the perspective of people who have actually been there.

According to Business Destinations, around 88 of consumers believe that online reviews are on par with personal recommendations. Furthermore, Andrew Mabbutt, co-founder of global ratings and reviews provider Feefo, told the outlet that reviews are increasingly becoming an integral part of the customer journey. The latest figures from the BrightLocal Consumer Report state that 92 of buyers are making decisions based on the reviews they read online. At the end of the day, it all comes down to trust, he said.

Reading reviews on websites has already become part of everyones pre-travel routine. However, its always best to err on the side of caution when it comes to trusting what they say, especially on sites like Tripadvisor. Apparently, these sites are ravaged by both negative and fake reviews.