Ai in customer service

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Ai in customer service
Ai in customer service

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KUCHING, 23 February 2026 AirBorneo, Sarawaks new state-owned full-service airline, has entered into a strategic collaboration with IBM Malaysia Sdn Bhd, supported by SALIHIN Digital, its business partner, to develop AI-driven data and automation solutions as part of its preparations for commercial operations in 2026.

AirBorneo will be implementing IBM webMethods Hybrid Integration and IBM Cloud Pak for Integration, which will automate and connect critical business processes, applications and data flows across its operational ecosystem. This integrated approach enables real-time visibility, secure data exchange, and greater operational agility across airline systems.

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalise on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBMs hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBMs breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBMs long-standing commitment to trust, transparency, responsibility, inclusivity and service.

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By strengthening air connectivity, Sarawak is positioned to accelerate economic prosperity, promote social inclusivity, and advance environmental sustainabilityensuring long-term, balanced growth.

As part of its long-term strategy to establish a modern, efficient, and scalable airline, AirBorneo is adopting an integrated digital architecture that supports seamless operations, data-driven decision-making, and enhanced customer experiences from day one.

Questions and answers to the phrase, ai in customer service

Question: How can AI improve response times in customer service?

Answer: AI-powered chatbots can provide instant answers to common queries, reducing wait times significantly.

Question: What role does AI play in personalizing customer service experiences?

Answer: AI analyzes customer data to tailor interactions, offering relevant product recommendations and personalized support.

Question: Can AI handle complex customer service issues?

Answer: While AI excels at routine tasks, complex issues often require human intervention, with AI assisting agents.

Question: How does AI help in predicting customer needs and preventing issues?

Answer: AI uses predictive analytics to identify potential problems and proactively offer solutions or support.

Question: What are the benefits of using AI for sentiment analysis in customer service?

Answer: AI can analyze customer feedback to gauge sentiment, allowing businesses to address negative experiences and improve overall satisfaction.